Case Study

Role: Head of Marketing - Global (General, Modern, Duty Free Trade)
Industry: FMCG - Tobacco

Industry Challenges

A well-established consumer goods company struggled to recruit a Head of Marketing to lead their strategic marketing initiatives and drive brand growth. The company required a candidate with a strong marketing background, creative vision, and a track record of developing successful marketing campaigns.

Demand of the Role

Frequent travel globally to cosmopolitan cities to remote regions.

Solution

We focused on marketing specialist with a proven track record in brand management and product marketing. Leveraging our industry expertise and network, we identified a dynamic marketing leader with a demonstrated ability to drive brand growth and market share expansion. Despite the competitive market for marketing talent, we expedited the recruitment process and successfully placed the Head of Marketing within the desired timeframe, enabling the company to enhance its marketing capabilities and achieve its growth objectives.

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